Hailey Bieber’s Rhode Acquired by e.l.f. in $1B Deal
In a landmark move poised to reshape the beauty industry, e.l.f. Beauty has announced its acquisition of Hailey Bieber’s skincare brand, Rhode, in a deal valued at up to $1 billion. This strategic partnership combines cash, stock, and performance-based incentives, marking one of the most significant celebrity beauty brand acquisitions to date. 💼 Deal Overview