Overview

We are hiring an energetic, passionate and experienced candidate for the position of Director of Product Marketing at ZeroTier.

Duties and Responsibilities:

  1. Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and growth of ZeroTier’s products.
  2. Collaborate with cross-functional teams, including product management, engineering, sales, and customer success, to understand product features, benefits, and competitive landscape.
  3. Define and communicate the value proposition and positioning of ZeroTier’s products to various target audiences, including enterprise customers, developers, and end-users.
  4. Create compelling product messaging and content, including product collateral, presentations, case studies, videos, and website content.
  5. Lead product launches and releases, coordinating marketing activities across multiple channels, such as email marketing, social media, webinars, and events.
  6. Conduct market research and analysis to identify market trends, customer needs, and competitive insights, and incorporate these findings into marketing strategies.
  7. Build and maintain strong relationships with industry influencers, analysts, and media outlets to amplify ZeroTier’s brand and product visibility.
  8. Monitor and measure the effectiveness of marketing campaigns and initiatives, using data and analytics to optimize performance and drive continuous improvement.
  9. Provide leadership and mentorship to the product marketing team, fostering a collaborative and innovative culture.

Skills and Requirements:

  1. Proven experience (at least 7-10 years) in product marketing, preferably in the technology industry.
  2. Strong understanding of networking, cybersecurity, or related technologies, with the ability to grasp complex technical concepts and translate them into compelling marketing messages.
  3. Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
  4. Demonstrated success in developing and executing product marketing strategies that drive user acquisition, customer engagement, and revenue growth.
  5. Proficiency in creating high-quality marketing content, including whitepapers, presentations, case studies, and website copy.
  6. Experience in launching and marketing software products or SaaS solutions, with a solid understanding of the product lifecycle.
  7. Strong analytical skills and data-driven mindset, with the ability to leverage data to make informed marketing decisions and measure campaign effectiveness.
  8. Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously, while meeting deadlines and maintaining attention to detail.
  9. Leadership and team management experience, with the ability to inspire and motivate a team of marketers, fostering collaboration and professional development.
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About ZeroTier

ZeroTier was founded by Adam Ierymenko in 2015 driven by a simple but powerful vision... to directly connect the world’s devices and enable a new era of decentralized computing.
ZeroTier offers the fastest, most flexible solution to deploy and maintain secure zero trust peer-to-peer networks. Supporting millions of devices globally with a proud open-source heritage, ZeroTier provides unrivaled ease of connectivity and management for modern networking use cases. ZeroTier is trusted by organizations in an expansive range of global industries including Information Technology, Cloud, Telecommunications, IoT, Robotics, Manufacturing, Media, Automotive, Energy, Agriculture, Aerospace, and Defense.
Key features of ZeroTier include:

Virtual Networks: ZeroTier creates virtual overlay networks that can span across various physical networks and cloud environments. This enables seamless connectivity and communication between devices and services.

Security: ZeroTier employs encryption and authentication protocols to ensure the privacy and security of network traffic. It uses industry-standard encryption algorithms and enforces strict access controls to prevent unauthorized access.

Centralized Management: ZeroTier provides a centralized management interface that allows administrators to easily configure and manage their virtual networks. This includes adding or removing devices, setting access permissions, and monitoring network activity.

Cross-Platform Support: ZeroTier supports a wide range of operating systems and platforms, including Windows, macOS, Linux, iOS, Android, and various embedded systems. This flexibility enables connectivity across diverse devices and environments.

Scalability: ZeroTier is designed to scale from small deployments to large enterprise networks. It can handle a high volume of devices and network traffic, making it suitable for organizations of all sizes.

ZeroTier's technology finds applications in various industries, including remote work, IoT (Internet of Things), cloud computing, gaming, and distributed teams. It enables secure remote access, facilitates collaboration across geographically dispersed teams, and allows seamless integration of devices and services.